Coherence of Marketing Imperatives for Managing the Development of Socio-Economic Systems

At present, there is a reorientation of the current model market economy towards principles sustainable development. The process accompanied by implication marketing concept managing socio-economic systems, technology which provides reasoning determined guidelines that must be adhered to. In this context, coherence imperatives determinant ensuring development whereas marketing-imperative approach should considered one levers economic Therefore, purpose study complex substantiation theoretical and methodological content imperatives, interpretation their coherent influence on management systems. basis an integrated combination general scientific methods systematic cognition possibilities application specific approaches to solving problems verification formulated hypothesis; include monographic, hypothetical prediction, abstract-logical, induction deduction, historical economic, structural-functional analysis, abstraction construction concepts categories, graphical tabular. insights into special features evolution etymological essence imperative in context transformations systems; view ideology substantiated; mechanism transformation objectives achieving goal system developed; necessity proved. practical value consists specification impact Further studies are aimed at developing criteria for measurement, assessment, effect after implementation with subsequent testing results